How to Validate a Business Idea Before You Invest
Before investing time and money in a business idea, it's crucial to validate demand. Here's a proven framework.
Talk to Real Customers
The biggest mistake new entrepreneurs make is assuming they know what customers want. Conduct at least 10 customer discovery interviews before building anything.
Build a Minimum Viable Product
Start with the smallest possible version of your product. Get it in front of paying customers fast.
Test with Pre-orders
If people will pay before the product exists, you have validation. Use platforms like Kickstarter to test demand.